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Displaying 1 articles of 1 total result(s).
Original Article

Innovation, Strategic Communication And Sustainability: The Case For Communication Change

Norhafezah Yusof
,
Nor Aziah Mehat
,
Akmariela Ahmad Sayuti
,
Junaidah Yusof
,
Mohammed Jasim Mohsin Al Jasim

Keywords: Communication change, experiential knowledge, focus group, innovation, organizational practice, positive attitude

Article no: 28

Pages 211-216

Doi: 10.15405/epsbs.2021.06.02.28

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